Commercial Real Estate Time Bomb is Ticking

April 8th, 2012 by No comments »

With the most quoted statement of the day, serious attention was suddenly thrust on the commercial real estate market. It came from Representative Carolyn Maloney, democrat from New York and Chairman of the Joint Economic Committee: “The commercial real estate time bomb is ticking.”

This was in reference to some shocking statistics they came up with that indicate the commercial market may end up crashing within months, like the real estate market did, and might take until 2012 or 2014 to begin to recover.

The numbers are stunning. More than 5,300 businesses have bailed on commercial real estate loans as of June of this year, more than twice the number as of last year at the same time. Around $700 billion in commercial mortgages need to be refinanced before the end of 2010, and banks aren’t giving up the money. Losses on commercial mortgage-backed securities are expected to be between 9 and 12%of the market, or as much as $90 billion, and another $140 billion in losses are expected from construction loans made by banks. Commercial real estate debt is sitting around $3.5 trillion (yes, the dreaded “T” word). And commercial property values have dropped anywhere from 40 to 55% across the country.

In April, the second largest owner of shopping malls in the nation filed for bankruptcy protection, and other mall corporations around the country are finding banks playing hardball by either ending loans already in existence or not loaning out anything new. In New York, one corporation is actually suing Citigroup, trying to get the courts to force a bank to lend them money.

Why is this all such a big deal? At stake, states James Helsel of the National Association of Realtors, are 9 million jobs that these companies provide, and with unemployment already at 9.5% across the country, no one needs another 9 million people looking for jobs that won’t exist without a place to go to work those jobs.

The Federal government is trying to do its part. First, they launched a program trying to get banks to lend more money to consumers and small businesses. The program, known as the Term-Asset-Backed Securities Loan Facility, was opened to commercial real estate loans last month. The government is expected to make the program available for existing commercial mortgage securities, and announced back in June that they would accept as collateral the new issuance of commercial mortgage-backed securities.

Jon Greenlee, associate director of the Federal Reserve’s division of banking supervision, told the Joint Economic Committee panel that the central bank has stepped up training of its bank examiners so they are ready to deal with rising losses from the commercial real estate industry.

Importance of Hiring Marketing Consultants For Commercial Real Estate Business

April 1st, 2012 by No comments »

Marketing a commercial real estate property is vital as it is a niche segment and completely different than conventional residential property. Marketing a commercial real estate property requires detailed study of local markets/ demographics and a good marketing strategy. As there are higher gains and higher risks in commercial real estate business, hiring a marketing consultant can help the businesses make informed decisions on effective promotion and advertisement of commercial property. The services and products offered by marketing consultants provide detailed insight and expertise that can fulfill the needs of potential clients regarding commercial property.

Identify the Right Strategy
An effective marketing strategy is required for any commercial property business to explore the market and increase the sales. A marketing consultant helps a commercial property business initiate the right strategy for promoting their business to gain prospective clients. The consultant can formulate a strategy based on aspects such as how to market the commercial property, where to promote, which media to select that will generate maximum ROI etc. The consultant identifies a strategy that takes into consideration the clients future needs and goals. Traditional marketing strategies like direct mail or online marketing strategies like email marketing and social media can be used by firms to effectively target specific market segment. Employing various traditional marketing tools, internet marketing and advertising strategies will increase the effectiveness of the marketing campaign.

Help With Quicker Results
Marketing consultants help all types of commercial property business to rework their business practices and to identify opportunities to improve their business. Their expertise helps the organization to identify and strategize new opportunities and to optimize their sales and marketing operations. The businesses also acquire a competitive advantage during the entire process. The services provided by consultants help the business to reap benefits and reduce costs, get better quality, and fast results. Commercial Real Estate Marketing consultants also leverage Internet marketing techniques to effectively market the commercial properties. Their proven profit earning strategies enables businesses to effectively reach target clients and thus achieve quick results. Various creative techniques and online medias are used by Commercial Real Estate marketing consultants to help in lead generation by contacting prospective clients.

Decipher Optimal ROI
Marketing consultants can decipher which marketing strategy can provide maximum ROI, adds value for the money, and is cost effective. The consultant knows which marketing strategy can effectively target specific market segments and help in lead generation. They can also implement an effective marketing strategy that provides quantifiable results in ROI and real-time feedback on the effectiveness of the strategy. The consultants move forward with strategies that reduce overall workload, provide quality lead generation, and optimized results so that firms can focus on internal operations and new markets. This helps to save precious time and money for the commercial property firms and judge efficiency of strategies. Various Internet marketing solutions provided by consultants help to increase ROI.

Avoid Loss of Revenue and Loss of Time
Many times commercial property firms and investors rely upon the wrong marketing strategy that can lead to poor deals and end up incurring both loss of revenue and time. The comprehensive marketing strategies provided by marketing consultants help businesses effectively target specific market segments resulting in quality lead generation. This will help in getting quick results and avoid loss of revenue. Even a lease occupied a month later means there is loss of revenue for one month.

Hiring a commercial real estate marketing consultant can help consolidate the online presence of any commercial real estate firm. Consultants provide Internet marketing techniques, online advertising, manage email campaigns, social media marketing etc. to effectively market the commercial real estate property to target specific potential clients and lead generation.

Commercial Real Estate Optimistic Despite Housing Slump

March 26th, 2012 by No comments »

The commercial real estate outlook is cautious but decidedly upbeat despite recent busts in the housing market, says a recent article by the Associated Press.

Commercial property sales hit $401 billion through the end of October due to strong growth in the office and retail segments. This topped last year’s $359 billion total, according to Real Capital Analytics, a real-estate research firm based in New York.

According to the Commerce Department Construction last month, spending on office buildings, shopping centers, and other private, nonresidential projects leaped 15.2 percent in August.

Though analysts say there are some signs of slowing growth, it is nothing compared to the residential real estate market plagued by foreclosures and mortgage defaults mainly due to risky subprime mortgages.

The commercial market has not seen the problems the residential mortgage mess has caused, mostly due to the fact that buyers and sellers are more refined, have more financial flexibility, and have the resources to endure the credit-market mayhem. However, that doesn’t imply the market would go unaffected if economic growth stalls.

“As home prices continue to fall, people feel poor and spend less and that puts pressure on the profits that fuel corporate spending,” says William Wheaton, research director at MIT’s Center for Real Estate. Wheaton asserts that there is a 50% risk of a mild recession in the U.S. within the next six months.

Data rates due to be released soon will most likely show that September was one of the slowest months in several years for each area of commercial real estate.

However, if the broader economy falters, the commercial real estate market will be susceptible to what Wheaton calls “credit-risk contagion”.

The credit crunch has already caused some sellers to ask for more upfront capital when mortgage-backed financing is used. However, the markets in New York, Washington, and San Francisco have remained notably stable, according to Real Capital Analytics.